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A SIGN OF THE TIMES

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The Victorian era ~ 1854.

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Glass-gilding was firmly established as the best way to advertise your wares. On bank windows, chemists doors, trucks and carts - gold leaf lettering was everywhere.

Signage nowadays really has no limitations.

Yet as a paradox, the less you say is quite often the best way for your signage to have the desired result.

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The KISS theory ( not the rock band ) 'keep it simple stupid' applies here. Combine this idea with great design and consideration of where the message will be seen will rock.

More than simply a sign. 

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Apart from standard brand signs many clients adopt signage as a continuation of a broader marketing campaign that supports print, on-line and mobile platforms.

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And no - 'Bob' the sign guy you know from the pub isn't a professional visual marketer.

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Best leave him for your home letterbox.

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