




A SIGN OF THE TIMES

The Victorian era ~ 1854.
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Glass-gilding was firmly established as the best way to advertise your wares. On bank windows, chemists doors, trucks and carts - gold leaf lettering was everywhere.
Signage nowadays really has no limitations.
Yet as a paradox, the less you say is quite often the best way for your signage to have the desired result.
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The KISS theory ( not the rock band ) 'keep it simple stupid' applies here. Combine this idea with great design and consideration of where the message will be seen will rock.
More than simply a sign.
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Apart from standard brand signs many clients adopt signage as a continuation of a broader marketing campaign that supports print, on-line and mobile platforms.
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And no - 'Bob' the sign guy you know from the pub isn't a professional visual marketer.
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Best leave him for your home letterbox.