A PROUD FAMILY TRADITION CONTINUES
A PROUD FAMILY TRADITION CONTINUES
CONSISTENCY IS KEY
Set the bar high & stay there.
​
“For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”
​
Steve Jobs - Apple Inc.
Building brand integrity.
​
You've successfully developed your brand identity ~ now what? This is where you need a single united vision for the many aspects that will help build brand trust. Larger agencies and design studios have many communication levels - sounds like 'death by committee' in many ways.
As Obi-wan Kenobi said in the original blockbuster - always better to talk to the source. That's exactly what happens here. You'll talk to me, David - the creative 'guru' backing your vision.
Whether it's your website, print collateral and signage or social media campaigns - all should align seamlessly. Consumers recognise consistent brand identity as one they understand and can trust.
It's all in the details.
​
Remember the old schoolyard trick of telling a whispered story in a circle? Something always changed - a lot. Not such a good idea with the investment made in your new brand. "Just get Mary-Lou to put something together" won't work and worse will dilute the goodwill you've already established.
​