A PROUD FAMILY TRADITION CONTINUES
A PROUD FAMILY TRADITION CONTINUES
LITTLE DID THEY KNOW
March Tenth ~ Eighteen Seventy Six
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"Mr. Watson come here - I want to see you" The first words ever spoken on the new invention by Alexander Graham Bell.
He then created the photophone in 1880 which was the forerunner of fibre optics.
Be precise, you have only seconds.
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Fast forward around 140 years and we use telephones more for looking than speaking. A incredibly powerful media, smart phone marketing needs to be savvy and succinct. A new term 'micro moments' describes the intent-rich moment when a person turns to a device to know, go, do, or buy.
Ninety one percent of adults...
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Have their mobile within arms reach 24/7. Mobile experiences must be adaptable, personalized, human, and unobtrusive.
And mobile marketing is going to stick around. It's heavily cemented into everyday life and businesses need to find a way to weave themselves into those daily mobile actions. The more creative, the better.
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