A PROUD FAMILY TRADITION CONTINUES
A PROUD FAMILY TRADITION CONTINUES
ADS - THAT ACTUALLY WORK
Londoner ~ Thomas J Barratt.
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Known as the 'father of modern advertising' created the famous Pears soap campaign in 1886. Even back then Tom knew the most important of ad facts ~ "tastes change, fashions change, and the advertiser has to change with them".
Don't burn your dough.
Here's a bit of advice that applies not only to magazine and press advertising, but all forms of paid-space visual communications.
Always - consider professional creative fees as part of your total advertising budget.
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If you run with 'the media guy said they can take care of the artwork inhouse' line, you may as well take what the ad placement cost and burn it. It's critical to back up your media space investment with high quality communications that will actually be read.
You're brilliant at what you do.
And ~ after all these years I'm pretty darn good at what I do. Which is listen to you and your needs, get inside your head and understand what sets your product apart from the rest of the mob.
What makes it unique.
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Then, I'll create a promotion or campaign that will deliver the sales bullseye required.
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Not second best. The centre of the red bull.